The club's vice-chairman, Geoffrey Nyange, said at the weekend that they have given an American sportswear company, Nsejjere Sports, exclusive rights to brand and commercialize Simba's products within and outside the country.

 

Nyange said Simba have a ten-year contract with Nsejjere Sports that will enable the club make billions of money and become self-reliant. 

 

“Today, we've receive an advance consignment of 500 T-shirts, caps and scarfs which we'll sell to Simba members and fans within the country and abroad,” he said.

 

Nsejjere Sports and Simba target 15 million fans across the world and the American company will supply more products depending on demand.

 

Simba also received two sets of jerseys for the team. Under the contract, Nsejjere Sports will give the club four sets of jerseys each year free of charge. 

 

Nyange said they were setting up a supermarket at the club house which will sell, among other items, the branded products. 

 

Simba also intend to employ a marketing manager to oversee sales of the products and plans are underway to have agents in all regions and districts.

 

The club expects to raise about 2.6bn/- next year through the branding and commercializing of its products.

 

Nyange said Simba no longer want to be over-dependent on gate earnings, contributions or sponsorships and  insisted that nobody would be allowed to manufacture or sale Simba products without the club's consent. 

 

“We've been exploited for quite a long time and now we say, enough is enough,” he said. 

 

“It's, henceforth, illegal for anybody, except Nsejjere Sports, to brand and commercialize Simba products. Defaulters will be dealt with accordingly,” warned Nyange.

  

Handing over the products to Nyange, Nsejjere Sports president Siraje Kibilige said his company is poised and ready to put it's full force behind helping Simba “to embark on this transformational revolution unparalleled in African football.”

 

“Simba have realised that a prosperous future does not just happen, it is created. Our destiny is not in the stars, but in ourselves and that prosperous future begins today,” he said.

 

“Simba will in the next few months transform into a fierce brand that is extremely robust and able to financially afford all its desires due to the implementation of the branding and commercialization,” he added. 

 

Kibilige called on Tanzanians, particularly Simba members and fans, to help the club revolutionize to higher levels.

 

“I urge Tanzanians to look at Simba's high quality, beautifully designed and very affordable brands before buying anything else,” he said.