SERENGETI Breweries Limited (SBL) has forked out 35m/- to bankroll 'Kisura wa Tanzania' Project 2009.
The company's Public Relations and Communications Manager, Teddy Mapunda, handed over a dummy cheque to the project manager, Grace Kilembe, at the firm's offices in Dar es Salaam yesterday.
“We've a pleasure to hand over this amount to the project in recognition of their efforts in empowering and supporting women in Tanzania,” Mapunda said at a the presentation ceremony.
She said TBL are proud to be associated with the project designed to, among other things, promote Tanzanian models, language, culture, designers and eco-tourism.
She said the money was meant to unearth and groom the country's new generation of models who can fare impressively in the international fashion and modeling scene.
SBL will also donate an unspecified amount in promoting the event which has also helped elevate the country's fashion industry by setting international standards and creating international interaction.
Mapunda voiced optimism that the project will realise its goal to expose local potentials to investors worldwide, who will eventually provide employment to the majority of Tanzanian women and create an industry that will have an economical impact in the country.
“To women, this project is very important because it helps empower young ladies mentally through self-awareness programs,” she said, adding:
“These programs help them deal with issues like gender inequalities, HIV/AIDS and cultural restraining acts and be able to develop skills that will positively develop them economically and socially.”
On her part, Beautiful Tanzania Agency manager Grace Kilembe thanked SBL for the support and assured modeling fans that the event will be a success.
Nineteen beauties from nine regions have been camping at Kiromo View Hotel in Bagamoyo, Coast Region to fine tune for the event set for December 11 at Movenpick Hotel in Dar es Salaam.